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Northland Logo Beautifully Simple, Simply Beautiful
 
August  3, 2006

Northland Celebrates New Campaign, Web Site, Logo and Products

Made-in-the-USA luxury refrigeration manufacturer continues its momentum as a trendsetter with a year of "news"

Northland is proud to celebrate summer with a new campaign, Web site, logo and two new products. All this, while continuing its momentum as a trendsetter and maintaining what many consumers and designers have known to trust as the Northland difference.

Northland's new logo is modern, streamlined and appeals to the discriminating homeowner. The new tagline—Beautifully Simple, Simply Beautiful—illustrates that style and simplicity go hand in hand.  

The revamped site (www.northlandnka.com) is more user-friendly, while keeping pace with the changing dynamics of Internet marketing and the needs of the affluent, luxury consumer. The site also offers information to educate consumers on the unparalleled combination of choice, capacity and construction offered by Northland.

"Northland's distinct features add up to a product unrivaled in capacity, choice and construction," said Andrea M. Greene, vice president of marketing for Aga Group Companies.

Always the Trendsetter

Northland is the originator of modular refrigeration, a big kitchen trend right now that allows homeowners, builders, architects and designers to create customized refrigeration to perfectly suit their needs. Northland offers the most refrigerator and freezer options in the industry with four column widths—18", 24", 30" and 36".

New Products

Northland offers the industry's lone 60-inch side-by-side refrigerator/freezer unit (Model 60SS). With a total capacity of 39.3 cubic feet of storage space—the largest fresh-food capacity on the market—Model 60SS provides homeowners the space and style they crave for epic entertaining. Unlike many units with plastic interiors that are prone to staining and odor retention, Model 60SS is available in two stain-resistant interiors, stainless steel and arctic white aluminum, each offering its own unique shelving.

 Also new, the 48-inch side-by-side refrigerator/freezer unit (Model 48SS-SGX) features a stainless exterior and interior with a total capacity of 30.3 cubic feet of storage space.

Unique Among the Refrigeration World's Usual Suspects

Northland's patented Power Module®—an ingenious self-contained unit that holds the refrigerator's mechanical components separate from the cabinet—allows for increased capacity, easy installation and serviceability and superior flexibility and performance. It keeps food solidly frozen which means no freezer burn or slight melting and refreezing which clumps frozen vegetables and ice.

Models are available in 6-inch-width increments from 18 to 72 inches, giving homeowners what they demand for their amount of space. With true storage capacities ranging from 10.3 to 48.3 cubic feet, Northland can fit right into a grand kitchen or small galley space.

Northland offers the industry's largest useable capacity for the footprint, so homeowners get more storage space for the width. The patented cooling system is separate from the refrigerator box—which means the full interior is dedicated to food storage and not to hiding mechanics—giving consumers 20 percent more useable capacity than leading competitors.  

About Northland

Northland is a leading manufacturer of refrigerator/freezer systems and wine cellars. For complete information or to locate a Northland distributor near you, visit www.northlandnka.com or contact Northland, an Aga Group Company, at (800) 223-3900.

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